Our Story
ebb + flo essentials is a Black woman-owned + veteran-owned company specializing in creating unique fragrance products for the ebbs + flos of life. It was founded in 2021 by Eboni Reece + launched in January 2022. She is a creative + crafter at heart. So, she takes pride in the fact that each fragrance product is formulated, developed, tested, produced + packed in the headquarters in Maryland.
Our company’s values are authenticity, environmental sustainability + community.
Authenticity - Aligning our actions with our words is of utmost importance. We hope to establish + build relationships with our customers through being our truest self + encouraging others to do the same.
Sustainability - We are dedicated to doing our part to protect your home environment + our planet. Our products are made especially for the conscious consumer. They are vegan, cruelty free, petroleum free + paraben-free. We source our supplies responsibly + make every item to order to avoid waste + reduce our carbon footprint.
Community - We care for our communities + strive to continually create an inclusive space— for our team + our supporters. A portion of our total net profits are donated to support the issues we care about: racial injustice, police brutality, gun violence, women’s rights + military veteran advocacy.
Meet Eboni
Eboni lives in Maryland with her son. She is a public affairs professional currently serving active duty in the U.S. Air Force. In January of 2022, Eboni launched ebb + flo essentials as a way to combine her love for aromatic oils, candles + incense with her passion for do-it-yourself projects.